Insights

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Brand Loyalty Rules

In Fifty-Seven Brand Haikus, Brand Strategist Joseph Benson opines on the notion of brand loyalty: If loyalty means the repetition, periodicity, and frequency of a purchasing decision -- we can measure this. If loyalty means higher barriers to entry, the ability to command a premium price, and...

Donald Trump speaks with the Chicago Tribune Editorial Board Monday, June 29, 2015 in Chicago. (Michael Tercha/Chicago Tribune/TNS via Getty Images)

You Are So Mean! I’m Telling on You!

“You're mean to me. Why must you be mean to me? Gee, honey, it seems to me you love to see me cryin'.” Who knew that when Mean to Me was written in 1929, and later recorded by everyone from Billie Holliday to Frank Sinatra to Linda Ronstadt,...

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Should I Stay or Should I Go?

I guess the answer was “go.” At least that’s how the UK finally answered the question first posed in 1982 by the Clash, the notorious English punk rock band, in their seminal song "Should I Stay or Should I Go?” Naturally, leaving the EU has turned Great...

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Why Do You Go To Work Everyday?

I don’t mean literally, because, duh, we all have bills to pay. I mean do you remember the purpose of your company, the role you play there, and why any of it matters to anyone? If you can answer in the affirmative, you are in the minority. Consulting...

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RIP Grammar. Hello Micro-Speak!

Is it just me or does it seem that people are using technology to communicate way more but are actually saying way less? Back in the early days of email, I would receive dozens of messages a day that included quaint notions like a salutation, proper grammar,...

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Brands May Prove Valuable Even as Companies Founder

On July 15, Twinkies return to supermarket and store shelves across the U.S. after a roughly eight-month absence triggered by the liquidation of Twinkie's long time manufacturer, Hostess Brands. While Hostess Brands as a company may be gone, the Hostess brand remains strong. And Twinkie is...