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Brand Loyalty Rules

In Fifty-Seven Brand Haikus, Brand Strategist Joseph Benson opines on the notion of brand loyalty: If loyalty means the repetition, periodicity, and frequency of a purchasing decision -- we can measure this. If loyalty means higher barriers to entry, the ability to command a premium price, and...


Should I Stay or Should I Go?

I guess the answer was “go.” At least that’s how the UK finally answered the question first posed in 1982 by the Clash, the notorious English punk rock band, in their seminal song "Should I Stay or Should I Go?” Naturally, leaving the EU has turned Great...